1. Introduction

Welcome to ArsenalPC (“we,” “us,” or “our”). We operate the website ArsenalPC.com (the “Site”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy, or our practices with regards to your personal information, please contact us via our Contact Page or, if you have an account, through our Support Portal.

This privacy policy describes how we collect, use, disclose, and safeguard your information when you visit our Site, including any other media form, media channel, mobile website, or mobile application related or connected thereto. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

This Privacy Policy is incorporated by reference into our Terms & Conditions.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

2.1. Personal Data You Provide to Us

We collect personal information that you voluntarily provide to us when you register on the Site (if applicable), place an order, subscribe to our newsletter, respond to a survey, fill out a form, or otherwise contact us.

The personal information we collect may include the following:

• Contact Information: Such as your name, email address, postal address (billing and shipping), and phone number.
• Account Information: Such as your username and password (if you create an account).
• Payment Information: When you make a purchase, your payment data (e.g., credit card number, CVV) is processed by our third-party payment processors, such as PayPal and WooCommerce Payments (which processes major credit cards like Visa, MasterCard, American Express, Discover, debit cards, and digital wallets like Apple Pay or Google Pay where available). We do not store your full payment card details on our servers. We may store information about the transaction, such as items purchased, transaction ID, and the last four digits of your card for verification purposes.
• Communications: When you contact us (e.g., via our Contact Page or Support Portal), we may collect records and copies of your correspondence.

2.2. Information Automatically Collected

When you visit, use, or navigate the Site, we may automatically collect certain information. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, general location (derived from IP address), information about how and when you use our Site, and other technical information. This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar tracking technologies. You can find out more about this in Section 4 (“Cookies and Tracking Technologies”). We also use a Facebook Pixel, which is a piece of code that allows us to measure, optimize, and build audiences for our advertising campaigns. It enables us to see how users interact with our Site, track conversions, and serve more relevant advertisements on Facebook and its partner networks.

2.3. Information Collected Through Analytics Services

We may use third-party analytics services, such as Google Analytics and Google Search Console, to help us understand and analyze how users use the Site. These services may use cookies and similar technologies to collect information about your use of the Site, including your IP address, pages visited, time spent on pages, links clicked, scrolling behavior, page load times, outbound links clicked, and conversion information. This information is used to evaluate and improve our Site and services, understand user engagement, and support our marketing and advertising efforts. Information collected by Google Analytics is typically aggregated and may be anonymized. For more information on how Google uses data, please visit Google’s Privacy & Terms.

2.4. Information for Email Marketing

If you choose to subscribe to our email marketing list (e.g., for newsletters or promotions), we will collect your email address and potentially your name to send you these communications. We may use tracking technologies within these emails (provided by our third-party email marketing service provider) to collect information about your interaction with our emails, such as whether you open an email or click on a link within an email. This helps us measure the effectiveness of our campaigns and improve our communications. You can opt-out of these communications at any time.

3. How We Use Your Information

We use personal information collected via our Site for a variety of business purposes described below:

• To Fulfill Orders: To process your transactions, manage your orders, arrange for shipping, and provide you with invoices and/or order confirmations.
• To Provide Customer Support: To respond to your inquiries, troubleshoot problems, and provide you with support related to our products and services.
• To Manage Accounts: To create and manage your account with us (if applicable), allowing you to view order history and manage preferences.
• To Send Administrative Information: To send you information regarding your account, orders, and changes to our terms, conditions, and policies (including this Privacy Policy and our Terms & Conditions).
• To Send Marketing and Promotional Communications: We may use your personal information for our marketing purposes, if this is in accordance with your marketing preferences (e.g., you’ve opted-in to our mailing list). You can opt-out of our marketing emails at any time (see Section 8 “Your Rights and Choices”).
• To Improve Our Site and Services: To analyze usage trends, gather demographic information, and improve the functionality, user experience, and product offerings of our Site. This includes analyzing user behavior such as clicks, scrolling, page loading, and navigation patterns.
• For Security and Fraud Prevention Purposes: To help maintain the safety, security, and integrity of our Site, products and services, databases and other technology assets, and business, including verifying orders to prevent fraud.
• To Comply with Legal Obligations: To comply with applicable laws, regulations, legal processes, or governmental requests.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Cookies are small data files stored on your hard drive or in device memory that help us improve our Site and your experience, see which areas and features of our Site are popular, and count visits.

Our cookie consent banner allows you to manage your preferences for certain types of cookies.

• Necessary Cookies: These cookies are essential for the website to function properly and cannot be switched off. They help with things like logging into your account, maintaining your shopping cart session, processing orders, and setting your privacy preferences.
• Analytical Cookies: These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. This includes tracking page views, scrolling behavior, click-through rates, and other interaction data. We use this information to measure the effectiveness of our content and make improvements to the Site’s design and functionality.
• Advertising Cookies: These cookies are used to provide extra features and personalization, and to deliver advertisements more relevant to you and your interests. They may be set by us or by partners whose services we use, such as Google and Facebook. They may be used to track your Browse across other sites and build a profile of your interests.
• Preference Cookies: We may use cookies to remember your settings and preferences (like language or region) to enhance your experience.

Your Cookie Consent Choices:
For users accessing our site from the European Union, Analytical and Advertising cookies are “off” by default and are only activated if you provide your explicit consent through our cookie banner. For users outside the European Union, these cookies are “on” by default.

You can change your cookie preferences at any time by clicking the “Manage Cookie Consent” link in our footer. This will allow you to modify your settings for Analytical and Advertising cookies.

If you choose to remove cookies or reject cookies, this could affect certain features or services of our Site (e.g., the shopping cart may not function correctly). For more information about how to control cookies, check your browser or device’s settings, or visit sites like www.aboutcookies.org.

5. Sharing and Disclosure of Your Information

We may share your information with third parties in the following situations:

• Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include:
  • Payment processing (e.g., PayPal, WooCommerce Payments and its underlying processors).
  • Data analysis and website analytics (e.g., Google Analytics).
  • Email delivery (our third-party email marketing service provider).
  • Hosting services.
  • Customer service tools.
  • Shipping providers (common carriers such as UPS, FedEx, USPS, or others as necessary to fulfill your order).
  • Advertising Partners: To optimize and manage our advertising campaigns, we may share certain information with advertising partners like Facebook. The Facebook Pixel, for example, shares data about user interactions on our Site, such as page views, and purchases, to help us measure campaign effectiveness and deliver relevant ads.

  These service providers are contractually obligated to protect your data and are restricted from using your personal information in any way other than to provide services for ArsenalPC.

• Legal Requirements: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• To Protect Rights and Property: We may disclose information when we believe it’s necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
• With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.

We do not sell your personal information to third parties for their own marketing purposes.

6. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. This includes using SSL technology for data in transit and working with payment processors that are PCI compliant. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Site is at your own risk. You should only access the services within a secure environment.

7. Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). For example, we will retain order information for a period necessary to comply with applicable tax and accounting laws, which is often several years.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information. These may include the right to:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete personal information we hold about you. You can usually review and change your personal information by logging into the Site and visiting your account profile page.
• Deletion: Request deletion of your personal information, subject to certain exceptions (e.g., data we are legally required to keep).
• Opt-Out of Marketing Communications: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us through our Contact Page or Support Portal. You will then be removed from the marketing email list – however, we will still need to send you service-related emails that are necessary for the administration and use of your account or to process your orders.
• Cookie Controls: You can manage your cookie preferences via our cookie banner or through your browser/device settings, as described in Section 4.
• Object to Processing: You may have the right to object to certain types of processing.
• Restrict Processing: You may have the right to request that we restrict the processing of your personal information.
• Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format.

To exercise any of these rights that may apply to you, please contact us using the contact information provided in Section 12. We will respond to your request in accordance with applicable data protection laws. We may need to verify your identity before processing your request.

If you are a California resident, please see Section 13 for specific rights under the California Consumer Privacy Act (CCPA).

9. Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under this age. If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete such information from our files as soon as possible. If you believe we might have any information from or about a child under 13, please contact us via our Contact Page.

10. Third-Party Links

Our Site may contain links to other websites (such as manufacturer websites or support forums) that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Changes to This Privacy Policy

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Last Updated” date and the updated version will be effective as soon as it is accessible on this page. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information. Your continued use of the Site after any modification to this Privacy Policy will constitute your acceptance of such modification.

13. Your California Privacy Rights (CCPA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA). This section describes your CCPA rights and explains how to exercise those rights.

13.1. Information We Collect (Categories)

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months (matching the categories in Section 2):

• A. Identifiers: Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name.
• B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): Name, signature (if applicable), address, telephone number, credit card number (processed by payment gateways, last four digits may be retained by us), debit card number (processed by payment gateways).
• C. Commercial information: Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
• D. Internet or other similar network activity: Browse history on our Site, search history on our Site, information on a consumer’s interaction with our Site, application, or advertisement, including clicks, scrolling, and page loading.
• F. Geolocation data: Physical location or movements (e.g., general location from IP address, precise location for shipping).

We obtain the categories of personal information listed above from the following categories of sources: Directly from you (e.g., when you make a purchase or create an account) and indirectly from you (e.g., from observing your actions on our Site, through cookies and analytics tools).

13.2. Use of Personal Information

We may use or disclose the personal information we collect for one or more of the business purposes described in Section 3 (“How We Use Your Information”).

13.3. Sharing Personal Information

We may disclose your personal information to third parties for business purposes as described in Section 5 (“Sharing and Disclosure of Your Information”). When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose: Category A (Identifiers), Category B (California Customer Records personal information categories), Category C (Commercial information), Category D (Internet or other similar network activity), Category F (Geolocation data). We also disclose these categories to our advertising partners, such as Facebook, to optimize our marketing efforts.

We do not sell personal information, and have not sold personal information in the preceding 12 months.

13.4. Your Rights and Choices

The CCPA provides California residents with specific rights regarding their personal information. You have the right to:

• Request to Know: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. This includes the categories of personal information we collected, the categories of sources for the personal information, our business or commercial purpose for collecting that personal information, the categories of third parties with whom we share that personal information, and the specific pieces of personal information we collected about you.
• Request to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (such as if we need to retain the information to complete a transaction, detect security incidents, comply with a legal obligation, etc.).
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by using our Contact Page or by writing to us at: ArsenalPC, Attn: CCPA Request/Privacy, 4711 E355 St, Willoughby, OH 44094.

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

Your verifiable consumer request must: Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.